My previous blog highlighted the first five Tips for Measuring your Marketing Success, including setting your KPI’s, the importance of research and why measurement, testing and audits are important. Here are the next five Steps to help you on your way to a successful business.
Each time a new lead comes into your business, you need to know exactly where it came from, in order to establish which marketing tools are working to generate leads. The most effective way to do this is to create a simple marketing dashboard to monitor new leads and their source. You can usually do this through your CRM (Customer Relationship Management) software, but alternatively you can set one up using a simple excel workbook.
The only way you truly know if your marketing campaigns are working is through monitoring the ROI (Return in Investment). Experience shows that there are lots of ways to do this; you just have to pick the one that suits you:
One of the most effective ways of monitoring marketing success is to ask yourself “what has happened in the past?” and “which channels were involved?”. For example, if you know that your top 5 clients came from referrals, direct mail and LinkedIn, then simply repeat new campaigns via these marketing tools.
Once you have gathered your measurement metrics, you need to present them to your team and Directors. There are so many different ways to present this information:
Response curves to show changes in the marketplace or current demand
Email campaign metrics reports
Social media metrics reports
Visual tables or diagrams of campaign response rates or sales conversion rates
Sales generation funnels
It might sound simple, but the marketing world is all about DO AND REVIEW: The circuit starts again as the measurement and review process is constant.
For further information on our training courses or for support with your marketing strategy, please contact us by email@example.com or call 0845 456 1022
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