At digital marketing agency Intergage, the office is often buzzing with daily news of the latest developments in social media. It’s our job to share this information with our clients and to enrich our traditional PPC and SEO search marketing strategies with the appropriate mix of social media platforms and tools. The fact is that there are now places that search marketing alone simply cannot go – think that you don’t need Social Media in your Marketing strategy? Think again.
So what are the three most frequent barriers to the adoption of Social media? Well firstly, many business owners believe that if they don’t have tangible product to sell then social media won’t be of use. This is a common misconception – In truth, sales are seldom made over social networking platforms. Instead, businesses should be using Social media to grab the attention of potential clients and to acquire real feedback, both positive and negative, from the online chat between current customers. Search for your company name in posts and always be sure to respond quickly and professionally if the situation requires.
In today’s age of fast moving technology it is not enough to rely solely on traditional advertising campaigns. Savvy businesses are taking advantage of the wide spread use of the Internet and adopting social media strategies to drive more traffic to their Website, increase natural search engine rankings and establish, build and develop a brand. Even if your advertising budget has been cut – choose the social media platform that you believe fits best with your business goal and spend 15 minutes a day, every day, developing your presence. After all, no one wants to be left behind and if you don’t take the time to embrace the new age of social media you are simply leaving all of the untapped opportunity out there for your competitors.
Finally, the excuse of just “too old” and just “too busy” just doesn’t cut it! Recent research shows that more than half of all Facebook users are above the age of 35, with more than 12.5% being people over the age of 45. As for too busy, literally 15 minutes a day is achievable for everyone – embrace social media today and see how it can transform your business.
Got a social media question? Call our friendly Web marketing team today on 0845 456 1022 and we will be delighted to help.
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