Over the next week, we will be putting up a series of seven blogs covering The 7 Steps to Achieving Real, Engaging Relationships with your Customers.
Experts say we are now entering The Relationship Era; This is all about how you can achieve increased average spend and visits from your existing customers, encouraging referrals and achieving the ultimate: Brand Loyalty.
Truly engaging with your customers involves a combination of relationship marketing and building an emotional connection: Word of mouth, regular customers and being seen as the expert are all core to this.
This blog will explore Step 1 of this process:
Getting a deep understanding of your audience is vital – you can’t build a relationship with someone you don’t know.
The key to success is research: The more reliable intelligence you have, the easier it is to segment and profile your audience. We recommend a blend of primary and secondary research methods to give you a clear picture:
Primary research methods include:
Secondary research methods include:
Once you have this information it is worth profiling the customers through:
The biggest question to ask yourself of your business at this point is: How are you capturing and analysing your customer’s information?
Look out for our Step 2 blog coming soon: Brand Match with your Audience
For more information email firstname.lastname@example.org or call us on 01202 656762
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