It's not 1996 - How Sales & Marketing is Evolving

There was plenty for us to remember in 1996. We welcomed Dolly the sheep into the world, Take That broke hearts by announcing their split. And Gazza cried at the Euros.

Times have changed, how buyers interact with businesses has changed dramatically in the last 20 years. Buyers are informed, armed with online research and mounting peer referrals. They no longer need or indeed want the 'hard sale'. What buyers are looking for these days are authenticity and honesty. Just like the Spice Girls.

80% of B2B purchase cycles are made without vendor contact. Buyers are self-educating and penetrating deeper into the sales cycle. Over 50% of your prospects are millenials, the oldest members of this group being born in 1980. They are digtial natives. They use mobiles and watch videos. You can no longer do business like it's 1996!

Sales and marketing need to evolve - they can no longer run as separate entities. Where sales once devoured the primary chunk of the budget, we're now seeing a need for the allocation to be reversed. 

This profound change in how we operate means taking a step back and asking the question: "How does my future look?". 

We invite you to join us in answering that question at our FREE seminar, whilst covering what has and is changing and where the future is headed. This information is critical to the success of your business. Book now using the form below, but hurry spaces are limited!

Book Your Place Now



Wednesday 19th October

8:30 - 10:30


Ocean Beach Hotel
32 East Overcliff Drive

Key Stats

Key Facts

  • By 2020, 1 in 5 B2B sales roles will be obsolete
  • 57% of the sales process has disappeared
  • 97% of the time, cold calling no longer works
  • 48% of B2B purchases involve more than 4 individuals
  • 75% of b2b buyers use social media to make purchasing decisions
  • Social selling leaders create 45% more opportunities
  • Social sellers achieve 31% higher quota attainment


What Others Say


Thanks for the presentation today I found it really interesting and was amazed at what's really going on in the world today, and where it's going in the futureLloyd Bates - MD Aish Technologies

It was an awesome and very thought provoking presentation; really appreciate the time and effort that you put into the presentation . Warren Munson - MD Inspire Professional Services.

As always, a presentation full of eloquent expertise, delivered with inspirational insight. Nigel Vaughan - MD Vaughan Management Solutions Limited.

Yet again another awesome talk - well done. Mitchell Stuart - MD Inferno Media

Speaker Bio

Speaker Bio

Paul Tansey is Managing Director of Intergage, and a self-confessed marketing nerd. He is a prolific and well known public speaker, enlightening business owners across the country with his spin on marketing.

Recently Paul has spoken at events for the following organisations:

  • The Institute of Directors
  • Dorset Chamber of Commerce and Industry
  • The Best of Dorset Group
  • WSX Enterprise
  • Coles Miller Solicitors
  • British Contract Furnishing Association
  • Inspire Accountants
  • The Hotel and Catering Show

Paul won the Wow Network's Entrepreneur of the Year 2013 and was runner-Up in Dorset Business Awards "Entrepreneur of the Year" 2014.

Paul is Junior Vice President of The Dorset Chamber of Commerce and Industry (DCCI)

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