Sounds soft and fluffy, doesn't it? It isn't. It's life and death.
"Business as usual" is not an option for the next decade. In your market, tomorrow's leaders are thinking and planning and evolving. They are adopting new marketing technology and understand that tomorrow's decision makers are ALL digitally savvy. If you aren't, you're screwed. You just don't know it yet.
Before anybody else will give a monkey's about your business, you first need to define who you are, why you do what you do and why that matters.
Next, you need to know where you really are in your market (it probably isn't where you think you are), where you want to be and you need to understand the challenges that you will face and plan to meet them. Then we can talk about implementation...
A marketing strategy is as optional as survival.
Happily, we've got a repeatable process we can share with you to keep your business healthy. It's called the Marketing Journey.
Your first port of call on any project, purchase or venture is to consult the experts right? Well with all the changes happening to sales and marketing, now more than ever is the time to speak with those in the know.
With a combined industry experience spanning over a century, our passionate marketing nerds are well equipped to partner with you to develop a marketing plan; a marketing plan that's filled to the brim with research, inspiration, realism and accountability.
Your audience doesn't want a sales pitch, they want zero-bullshit content in the form of valuable, relevant information that provides real insight.
Content is your golden opportunity to educate, entertain and empower your audience into making the right decision.
People will pay less and less attention to what your sales people say in years to come so make your marketing content awesome now or regret it forever.
In the old days, marketing was a lightly valued support function to your sales gods. That's history. Today marketing probably does more of your "Sales" work than your sales people do. If not, it will.
Right now you need to allocate it the budget, resource and manpower it needs. A reshuffle is on the cards. Change is coming and it is not good news for average, lightweight sales people in B2B environments.
The future of sales is marketing. It's time to evolve.
We could tell you that working with us to make real change in your business will be painless. But that would be lying.
If we go on this journey together let's all be clear from the outset, "This is going to be uncomfortable". It has to be. When was change ever easy?We'll make demands of you, we will tell you the truth and you might not like it much and we will hold you as accountable as you hold us. But, you will get over it. You will respect us in the morning and we'll be friends for a long time afterwards.
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