According to Hubspot, companies that blog have 55% more visitors than those who don’t, B2C companies who blog see an 88% increase in leads and B2B companies a 67% increase in leads; the business that doesn’t blog could be missing out on a game-changing online presence.
Blogging for business is a process, like any content marketing strategy: simply firing out an eloquent product feature or press release won’t drive traffic to your website.
As a leading digital marketing agency, Intergage knows blogging, so follow our steps to make blog writing work to your benefit.
If you follow these steps to blogging for business, ensuring that you keep your brand and customer in mind and regularly reassess your strategy, your blog could become your most invaluable inbound marketing tool.
For more information about blogging, have a look at our blogging training course or contact us on 0845 456 1022.
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