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Social Media For The Time-Poor

That ticking clock is a vicious thing sometimes. With deadlines to meet, calls to return and meetings to attend, how are you supposed to fit in time to tweet, post and share online?

It’s common to let social media slip down that to-do list week after week, but it’s only a matter of time before you need to bite the bullet and get on with it. And when you do, you’ll start to enjoy it (I promise!).

I’ve put together a list of tips to make social media an easier and less time consuming task. Yes you will have to relinquish a little bit of your day, but nothing comes for free right?

  • Scale back which platforms you want to post on. Focussing on one or two platforms is far better than trying to do four and failing to share anything. Make the decision by looking at your current presence; how many relevant followers you have and the engagement you receive when you do post.
  • Dedicate small slots of your day to social media. It doesn’t take 30 minutes to tweet or post, so find 10 minute gaps when you can find and share content. This is most likely to be the most difficult tip, as those ’gaps’ in your day are probably quite elusive. Try and plan them as much as possible.
  • However if you’d prefer to collate those little gaps and create a bigger chunk (say 30 minutes), use them to schedule posts. Tools like Hootsuite are great for creating a bank of posts and sending them out at the best times for your audience.
  • If you don’t have any company news to share, post about news from your industry. Studies have shown that these types of posts receive higher engagement too. Most news sites have social links built in. So when you’ve found a story you want to share, just click the little button and post to your followers.
  • Finally, when it comes to creating content to share on social media, make sure it is long lasting and robust. The great thing about a beautiful infographic or well written blog post is that it doesn’t just need to be appreciated on the day it’s posted. As long as the information is still relevant, it can be shared a few weeks or months afterwards.

These tips are not all ‘best practice’ for social media, just shortcuts into getting you started. Ideally a strategy should be put in place to maximise the benefits of sharing socially. This is something we can help you with.

We offer many workshops on social media, which will enable you to feel more confident using the platforms in your online strategy. Find out more by clicking the below links, or contact us online.

Our workshops include: FacebookTwitter, LinkedinGoogle+, Pinterest and many more. We’ll soon be launching a ‘Social Media Strategy’ training course, so keep your eyes peeled!

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