You’ve heard it all before – social platforms are a great way to help your business. But what are you supposed to do when you’ve got a small or unengaged audience and you feel like you’re shouting in an empty room? Or perhaps you’re running a great promotion and you need to get it in front of the right people or a larger audience?
Paid advertising on social is a great way to do just that. But what are the pros and cons of opening your wallet and exploring paid advertising? Well there is one clue there – it can be costly. However it offers guaranteed results and allows you to target specific users which are difficult to get in front of organically.
Did you know that 52% of users say they have learned of a product or service on Twitter which they have later purchased? And Facebook state that from an analysis of over 60 campaigns that have been ran on their platform, 49% had a 5x or greater return on the ad spend, and 70% had a 3x or greater return.
So think you’d like to give it a go? Take a look at the following considerations you’ll need to think about during the process.
When you set up a campaign, you will need to choose what you want to optimise you adverts for. Facebook’s options include:
Twitter’s options include:
The amount you need to spend will be determined by the estimated price per action (an action being whatever your goal is; a click or a follower for example). To find this out, you need to set up the campaign and complete the targeting options. Once you’ve done this, both Facebook and Twitter will tell you how much they think you’ll need to pay on average for a click.
This is determined by what other advertisers are paying for similar targeting. The more popular the audience you’re trying to target, the more you’re going to have to pay. This is why it is so hard to put a price on advertising, as it is very dependent on the audience you wish to reach!
It’s understandable to be overwhelmed when it comes to social advertising – so if you think you want to give it a go but need a hand, we’re here to help.
Call us on 0845 456 1022 or contact us online for more information.
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