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Responsive Design - The future is here and it's looking good

Responsive Web Design

Did you know that on average a UK resident has a choice of 5 screens in their house in which to consume content in one form or another?

And, did you know that over 60% of UK mobile phones are smartphones? In fact, it’s estimated that by 2017, 80% of UK mobile phones will be smartphones. Not to mention, although we really should, PCs, notebook PCs, Netbooks and tablets in various sizes. With over 60 million UK residents, that’s a lot of different size screens.

How are you going to make sure that your website is clear and easy to view on any size screen? Create a different website for each one? No.  That creates an indexing headache as you would have to have all the same pages in every version of the site.

Or, create one website that resizes to whichever size screen is being used? Yes, but how?

Responsive Design

Responsive Design means that your website automatically reorganises itself to the screen size of the device it’s being viewed on. Content can be grouped in to blocks and re-ordered by importance across multiple screens.

For the user, it means that content is viewable on any device without the need to zoom to view content making your site easy to view and navigate through. The site is optimised for people on the move and people at a desk.

It is not just how the website will look across devices either, responsive design, true to its name, addresses differences in navigation too. From the mouse click on a desk top site to the touch of a finger on a mobile site, responsive design caters for these variables.

The key benefits of responsive design:

  • Optimised for people on the move
  • Eliminates need for a separate mobile website
  • Enhances Web Marketing strategies (No duplicate content)
  • All managed from the Intergage CMS

Responsive Design examples

Here are a couple of examples of Responsive websites that we have created for our clients:

Coles Miller

Icon UK

Barker

Would you like to find out more?

Call our team of experts at Digital Marketing Agency, Intergage on 0845 456 1022 to find out more about Responsive Design or any other area of Web Marketing.

Intergage are also hosting a Responsive Design seminar on Wednesday 25th September, click here for more details and booking form.

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