Margaret Green Animal Rescue is a registered charity in Dorset that commits to the rescue, care, rehoming and support of homeless or mistreated animals, as well as those who have been well looked after but are undergoing a change of situation.
The charity approached Intergage because of our depth of understanding in working with charities, as well our great existing relationship from previous projects. Margaret Green Animal Rescue required a responsive makeover and much needed improvements to its branding to create a more contemporary look and feel – both in terms of the branding and the website.
To create emphasis on the types of animals it looks after, Margaret Green Animal Rescue was looking to move away from the existing St. Francis logo and create new brand messaging to better position itself in the sector.
The Intergage Solution began with a significant rebranding project. This involved the development of a revised logo, colour palette, typography and messaging.
Margaret Green Animal Rescue received a clean and modern new look to be applied to its retail outlets, uniforms and vehicles - as well as creating a solid foundation for the responsive website makeover element of the project.
Intergage produced a beautiful, functional and fully responsive makeover to the existing Margaret Green Animal Rescue website, incorporating the new branding and core messages.
A key feature of the site is the sophisticated database lookup system for animal adoption. This feature automatically pulls through information about newly available animals on the hour, with no need for manual updates from the website manager. This solution dramatically improves the administration’s effectiveness at the charity, avoiding inconsistencies between in-house records and the website.
Owing to this being a responsive makeover project, the existing site was live throughout the build process and often needed updating with new content. The site was cloned and then any new content was brought over to the new site before launch.
This is just the start of the marketing journey for Margaret Green Animal Rescue and Intergage is currently in the process of incorporating e-commerce functionality and fundraising modules to continually improve its marketing efforts.
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