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Is Google About To Start Penalising Sites Which Aren't Mobile-Friendly?

UPDATE: Google confirmed on February 26th it is changing it’s mobile search algorithm as of April 21st 2015 to take into consideration if websites are mobile friendly or not. From this date, it is likely your website – if not mobile friendly – will lose the majority of (if not all) of its mobile traffic. Get in touch with us ASAP to see how we can help you.

Original post as follows:

For those of you that don’t already know, I am the new Client Services Manager at Intergage and I am making it my mission to meet as many clients as possible over the next few months.

Steve-January-22When it comes to looking after their clients Intergage is second to none. This was one of the main reasons I was keen to join the Client Services Team! In addition to managing the support team and our range of training courses, my role is to ensure that clients are getting the most from their relationship with Intergage.

I’ll be taking it upon myself to make sure everyone is up to date with the very latest developments which may affect their businesses; whether it is an update to the way Google views your website or alterations in legislation like the recent VAT changes for digital services, I make it my business to ensure that our clients are kept in the loop.

The big news for 2015 is making sure your website is responsive and mobile friendly. Google is making a real effort to ensure all sites are suitable to be viewed on a mobile or tablet – as so much traffic is coming from these devices now.

Coles-Miller-January-22In fact Google is so keen to make sure people are updating their websites, they are sending out mass emails with warnings to make changes. In the industry, this is making us believe that we could see an algorithm change specifically for mobile search results very soon.

This means, if you don’t have a mobile friendly site, you’ll start to lose your position in the mobile search rankings, and then most likely see a drop in traffic.

To ensure users know what websites are suitable for their mobile device, Google is now marking mobile search results with a ‘mobile friendly’ label. One of the best ways to ensure your site has this label is with responsive design.

To find out if your site is mobile friendly Google provide a free tool to test it, just go to https://www.google.com/webmasters/tools/mobile-friendly/ and enter your site URL.

If you would like more information about responsive design or if you would like to discuss a responsive makeover please contact us online or on 0845 456 1022.

Also, if you are one of our clients and haven’t already had a call from myself to arrange an introductory meeting with me then you’ll hear from me soon. Of course if you can’t wait you can always call me to arrange a meeting on the number above!

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