Here at Intergage we are developing a Video Content Manager module for our Content Management System which will allow you to list, sort, display and manage video content on your site in the same way you can with news articles, events and products.
Today you can already embed video into any page but use of video online is already sky-rocketing and we’ve been working to ensure the next generation of our Website software is ready for that.
Using video over the Web is a fantastic way to keep a visitor to your website interested. It is also a fantastic way to annoy your visitors if done badly.
If a visitor comes to your website because they are looking for the video (or the product your video promotes) then they will appreciate what the video has to offer. Whereas if your visitor has come to your website because they wanted something else and a video relating to something they don’t want starts up automatically – it’s going to really annoy them.
So here are a few handy tips for when you are considering integrating video on to a Web page.
1) The first recommendation is to make sure that any video you put on to a webpage is relevant to the content. Your content will be crawled by search engines and that will set the scene for what the page is about.
2) Be critical, should your video really be the focal point of your page? Or do you have a better message / image you can display in that critical point? Perhaps the video would be better placed on a “more information” page. Alternatively if your video is one of the outstanding promotional videos that illustrates your product better than words then consider giving the video centre stage on your webpage.
3) Be cautious, does your video require a third party plugin (such as Flash) to display? What happens if a customer does not have this installed? Does this result in the critical portion of your webpage displaying an empty rectangle with an advert in it for Flash? Taking a look at your Google Analytics will reveal which browsers your visitors are using and what versions of Flash they are using.
4) Give some control back to the user. You will have seen videos on a website that start playing as soon as the page loads, and then keeps playing until it’s finished. This is great in theory as it means anyone on your webpage will get the full message right?
Not really. It’s only polite to include a pause button and volume control under these circumstances.
What if your client misses something, can they rewind and re-watch a section again? You should avoid asking your visitor to watch the video from the start again, because they’ll lose interest. Adding a seek bar/ or chapters to your video can fix this, allowing visitors to pick and choose the information that they want to see.
There are many ways of adding video to a webpage. And this short list barely scratches the surface. Watch out for my next blog on video coming soon.
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