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Increase Your Website Conversions with Google Remarketing

I am sure we have all been the subject of remarketing campaigns in the past – browsing a website, looking through their products or services and later we visit another site and an advert pops up with an image of the product we were looking at!

How does that happen or work, I hear you say?!…

There is a variety of software packages available on the market that offer Remarketing, but Google Adwords offer an excellent Remarketing feature which is so simple to set up and use.

Google Adwords Remarketing allows you to reach people who have previously visited your site and display relevant ads when they visit other sites on the Google Display Network.

Remarketing is amazing for reaching out to those visitors that did not purchase or engage with your website, e.g. filling out a contact form.

By displaying compelling messages, you can entice these visitors back to your website to complete a purchase or to get in contact.

Your ads are sending a reminder of who you are, within your ads you could display a discount code or offer – knowing this is only going to be seen by a visitor that has been on your website.

As we are getting closer to Christmas we are all researching gifts online for our family and friends, don’t miss out on sales! Draw us back to your website with an exciting offer and don’t let us purchase from a competitor.

Google Adwords Remarketing allows you to create lists – these lists can target visitors that view all of the pages on your website or you can create lists for specific product pages or the different services that you offer.

Benefits of Google Adwords Remarketing:

  • Perfect for targeting the right audience
  • Won’t waste money on people that are not interested in your site
  • Promote awareness of your brand
  • Drive sales activity
  • Increase ROI

If you want to increase your website sales and increase your brand awareness – setting up a Remarketing Campaign with your Adwords Account should be the next job you do after reading this.

Want to know more about Remarketing? Call our friendly team at digital marketing agency Intergage on 0845 456 022 and see how helpful we can be!

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