Sometimes time, budget and resources don't allow us to be as proactive with our marketing as we'd like. Historically, marketing budget has always been the first on the chopping board when things get tough but this approach is no longer viable.
In this decade, if your marketing isn't working, your sales people don't even come into play. Are we suggesting that you reduce your spend on sales and increase it where it matters most - in marketing? Yes. That's exactly what we are saying. The evidence that you should do this is really compelling. Overwhelming even.
Your marketing is propping up your sales team because digital audiences want a relationship with your business before they speak to a sales person. So you need to take it seriously and if time won't allow - let us train you or, even better, do it for you.
We understand that might be what you need from us. In which case, cool, let's get cracking.
Built with our own CMS system, Wordpress, or Shopify, you've got a full range of options. All with quality as the hallmark.
Considering getting a bloke down the pub to do this for you? OK, you really are in the wrong place.
We take this stuff seriously. You'll need a budget of £5-6k for a website. Our clients' average investment is £10k (ish).
Multi-lingual, big or complex data driven sites will be more. Maybe much more.
Digital Marketing today presents us with awesome, jaw-dropping opportunities. If you have the budget, skills and knowledge, amazing things are possible.
To make any sort of impact in your industry and to influence your audience, you need to be killing it with a great strategy and oodles of quality content.
This does not happen by magic. To start with, it's a proper pain in the backside - even if we are doing it for you - because it will require your time and focus. After a while, it gets to be awesome so step this way if you are genuinely up for it.
Rather than employ, equip and accommodate one person with one person's limited skillset and experience (and be responsible for training them over time yourself), you could take a different route.
You could rent a team of passionate marketing nerds with a collection of different skills and employ all of those specialists without worrying about employment and associated costs.
Depending on your needs, you'll be allocated a Project Managing Nerd who will co-ordinate the efforts of his/her nerd colleagues to get your marketing done. Sound good?
Once you've established your foundations, you can start looking towards shaping your marketing and that's where the 'creatives' come in.
Turning "Effective" into "Elegant" is what these guys do.
They'll find the right approach and translate ideas into a language and a visual message your audience understands, identifies with and loves.
Your ability to brief us will be a factor. We are good but we still haven't evolved to become psychic so you are going to need to work with us here. If that feels right to you...
Managing multiple agencies can be a complete pain in the arse.
On our journey - which started in 2000 - we wanted to become more than "Just" another digital marketing business.
We acquired a couple of small print marketing businesses along the way and absorbed those skills into the team so we have print Nerds now too.
This means you can brief one agency and one team. No more competing egos, ideas, multiple briefing sessions and agencies working harder at scoring points from each other than helping you. It's bliss.
In the old days it was all about CRM and direct mail. Life was so simple..
Today, we have so many channels to talk to our customers on and so many technology tools to use that, frankly, being a Marketing Manager means being a technical God as well as a creative and strategic genius. (Brown nosing enough?).
Marketing Automation is ridiculously cool, super exciting and it has the potential to be transformational. But hang on, are you really ready?
You have to have a process before it can be automated. You need great content, a great website and all your messaging ducks in a row.
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