It's no secret Google+ has never really been very successful. The giant that is Google threw all its effort into creating a social network which it predicted would be the new face of social media.
Well, I think it is fair to say this didn't happen. Despite its hugely exaggerated claims of having 400 million active users, some reports have suggested that as few as four million are actually using the platform regularly.
Once you deduct the total number of Google employees across the world who are probably contracted to use it, that leaves you with a very tiny user base (I'm kidding Google, don't sue us).
However, Google has shared a blog post, stating: "If you head over to Google+ today, you'll see that things look a little different." (Looks the same to me, I've checked. Maybe Google knows of my general disdain for the platform and has moved me to the back of the queue).
The post continues: "Today, we're starting to introduce a fully redesigned Google+ that puts Communities and Collections front and centre."
Communities are essentially groups on the platform. There are many to choose from, depending on your interest/hobby.
Google states (deep breath): "Whether it's the Nonfiction Addiction Community, where people can be found discussing the best in Crime or Travel storytelling, or the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, these are the places on Google+ where people around the world are spending their time discovering and sharing things they love."
Collections, in Google's words: "Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you're into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections."
So there you have it. Google+ has been revolutionised. I had better move out the way now, while hoards of people go stampeding back to the platform to talk about watches or crime novels or something.
However, one element of Google I have a lot of time for is Google My Business. If you're a local business, an up-to-date and accurate profile is ABSOLUTELY ESSENTIAL. This platform remains unchanged following today's Google+ news.
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