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Google Makes Bold 2012 Predictions for Mobile Usage

At digital marketing agency Intergage, we were not surprised to hear that Google has recently predicted that 1 billion people will use a mobile phone as their primary tool to access the internet in 2012. Data from a Google –sponsored survey was recently unveiled by Jason Spero, Google’s head of mobile sales, at the Mobile World Congress event held in Barcelona.  This data revealed that mobile search usage has now nearly 100% penetration among smartphone owners, who are typically using their phones to search the Web at least once a week.

The survey also revealed that smartphone owners are particularly avid social networking users and heavy video consumers but perhaps the most interesting finding is the fact that smartphones are now playing a central role in offline purchase decisions.

Google found that 92% of smartphone users in the US were using their mobiles to seek offline information about particular businesses and then a staggering 89% went on to perform some kind of action – be it a purchase, call to the business or physical visit to the business location. One of Google’s most powerful predictions for 2012 is that mobiles role in driving people into stores will be accurately proven – and it will blow us away!

Other 2012 mobile predictions from Google’s Jason Spero include:

  • WMCommonsAPP upload2Smartphones will prove exceptional at driving new consumer behaviour
  • New industry standards will make mobile display easy to run
  • The ROI on mobile and tablet advertising will increase as a result of the unmatched relevance of proximity
  • The intersection of mobile and social will spark a dramatic new form of engaging consumers
  • One million small businesses globally will build a mobile website

Does your business have a mobile website? If you would like to discover more about mobile, or any other aspect of Web marketing, please do not hesitate to call our friendly team at digital marketing agency Intergage on 0845 456 1022.

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