Google AdWords

The heavyweight champion of pay-per-click advertising

The Google AdWords system is often the first pay-per-click tool many advertisers use. Google can put your adverts in front of more prospects, more quickly than any other search engine on the planet. Google continually strives for relevence and quality of user experience -  and it's AdWords system rewards 'good' advertisers and penalises the ineffective or unethical. Success depends upon a number of factors including: -

• researching keywords and phrases which will attract the right visitors at the best prices
• having an effective bidding strategy - not necessarily bidding highest in order to succeed
• using Google's matching tools effectively, to restrict traffic and to expose your ads to the high value visitors
• writing effective adverts - maximising your click-through rate will result in reducing your cost per click
• testing your adverts - Google AdWords provides a mechanism for 'split-testing' adverts so you can constantly improve your click-through rate (CTR) in order to reduce your costs.
• providing high-quality 'landing pages', to provide a better, more relevent user experience
• tracking and monitoring your conversion rates relentlessly, in order to monitor return on investment

Why Intergage users have an advantage using Google's AdWords system

The quality of the user experience on the landing page effects the price which you pay for every click. Intergage users can quickly create tailored landing pages in a format that Google approves of. Furthermore you can easily and quickly use Intergage to 'split-test' landing pages - making modifications in a controlled fashion, to improve conversion rates.

Reporting tools 

Google is making an analytics product (previously called Urchin) available to advertisers that provides sophisticated Web site reporting tools free of charge.

Why use AdWords?

Adwords is an excellent advertising mechanism and can generate outstanding results for those who understand how it works. It allows an advertiser to:

• start advertising on the Web, within hours.
• restrict advertising spend to pre-determined daily budgets.
• advertise to specific countries -  and in different languages.
• advertise on partners' sites, as well as on Google results pages.
• gain important feedback about which sales messages work most effectively.
• measure return on investment accurately.