Fischer Panda, renowned supplier and installer of generators for the marine, vehicle and defence marketplaces, has long partnered with Intergage for its continued marketing support.
Given the niche products and services Fischer Panda provides, it was important for it to become established as the leaders in its competitive marketplace. The original website was no longer conveying the full spectrum of products and services that it offered.
In order to rectify this, a modern and elegant responsive makeover was required, supported by in-depth research to guarantee the success of the new website.
The Intergage solution was simple - to present Fischer Panda more accurately and help the company to establish itself as the leader in its field. This project helped to address its concerns, whilst creating a fantastic opportunity to introduce new content and brand messaging.
Intergage began the process by, firstly, identifying Fischer Panda’s three key target audiences. Understanding how these audiences are segmented, how they respond to information and how they identified with the core messages of the business was fundamental to the website makeover.
To support this, a tone of voice document was created by Intergage to be used as the cornerstone of the web copy going forward.
With this clear focus and vision, Intergage created a cutting edge and elegant responsive website for Fischer Panda, complete with plenty of subtle design features to provide the best possible user experience.
The design carefully balanced the segmentation of marine, vehicle and defence with great consideration made to the user experience and presentation of its products and services.
Powerful edge-to-edge imagery was used to support the clear segmentation, amplifying the clean and functional design of the website.
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