With many companies wasting around 50% of their marketing budget each year, putting a plan in place is a must and will enable you to be more proactive, creative and budget-conscious in 2013.
When writing a marketing plan, we are firm believers in following the One Page Marketing Plan Challenge:
The first step is to think about the allocation of budget and time spent for each section of marketing, the way we would define this is to allow:
When drawing up your one page plan, we use a simple chart to get you started:
You will find this a much easier plan to follow and keep to – you can even print it off and put it above your desk. It is also simple to communicate to your team and get them involved.
We also recommend you take this one step further:
1.) Use colour coding to allocate roles and responsibilities
2.) Turn it into a timeline to manage projects within the marketing plan.
If you would like to know more about marketing planning please contact digital marketing agency Intergage on 0845 456 1022.
The Tasty Team
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