Exbury Gardens is a beautiful 200 acre site in Hampshire - world famous for hosting the Rothschild Collection of rare trees and shrubs, as well as offering plenty of activities for families.
Intergage had worked with the contact at Exbury Gardens on other projects with another client, so there was already a great relationship in place to get the project moving.
The existing Exbury Gardens website was no longer fit for purpose and didn’t represent the business accurately enough. The site had become very busy and messy over the years because of multiple website managers and an unclear objective.
The client was looking for a clean, contemporary, vibrant and visually orientated design. Search engine groundwork was also required alongside the web build.
Intergage produced a beautiful and functional bespoke, responsive website for Exbury Gardens. The site incorporates powerful banner imagery on each page to assist with user navigation, alongside parallax scrolling and subtle animated elements.
The existing colour palette was fully utilised to create a clean and contemporary design, adhering to the client’s requirements. Content for the site was provided by the client, including all of the copy, imagery and videos.
In regards to digital marketing, search engine groundwork was carried out alongside the web build. This process involved keyword research, on-page SEO, Google Analytics and Search Console setup, as well as identifying goals for conversion tracking.
Server issues with the client’s existing site meant the project had to be delivered extremely quickly in order to avoid any significant downtime. A holding page was put in place during the build process and the project was delivered ahead of schedule.
A booking process function is soon to be developed and implemented collectively with a third party. The new site launch is just the start of the marketing journey and Intergage will be working collaboratively with Exbury Gardens to maximise its marketing efforts.
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