Free rankings on Google don’t seem to be that free anymore. For some small and medium-sized businesses with limited budgets, they can be prohibitively expensive.
All that link-earning work, all that content creation, all the time and money involved chasing a ranking that’s not guaranteed and is highly personalised to the searcher.
Little wonder that some smaller businesses simply cannot afford it. They struggle. Little by little they get priced out of the race. Their rankings slide and they lose heart.
So they turn to PPC to fill the missing keywords in their traffic-generating strategy. And Google – whilst it owes no-one a living – is not exactly weeping buckets about that.
But then some of the little guys discover they’re being priced out of paid search on Google too.
The PPC search terms they desperately need to be found for – their time-honoured cash-cow keywords – now cost too much per click.
This is the double whammy. No organic ranking. No PPC ranking.
So what do you do about it? Don’t despair. Don’t panic. Never Say Die.
By now there are probably lightbulbs going off in your head – the kind that flash messages in Morse such as “what if I tried …?”
There should be another one flashing too. One that says: “Hey, why wait for the double whammy? I should be doing all this stuff anyway!”
Yes, you should – so what’s stopping you?
Nothing! It’s all about giving you a solid Return On Investment – so contact our expert team at Intergage and ask about our Digital Audits. We’ll diagnose your website issues and show you how to fix them.
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