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Overview

Leading Dorset law firm Coles Miller initially approached Intergage for a new website and online marketing strategy. In time, they made us their complete marketing partner.

Coles Miller’s new website,­ one of the firm’s most powerful sales tools,­ had to be accessible by users on all devices and needed to deliver a smooth user journey through large amounts of content.

This would then be supported by a comprehensive marketing campaign to drive traffic to the new website and generate enquiries.

ColesMiller Banner

The Intergage Solution

We used Google AdWords pay-per-click advertising to further reinforce Coles Miller’s strong position in local search. Intergage also trained Coles Miller staff in social media and other areas of marketing so they could implement elements of the strategy themselves.

The recent opening of a new Coles Miller office in Christchurch required a large amount of press coverage with Intergage writing and distributing press releases and implementing Online and Social Media Campaigns. Intergage designers created a clean and simple website that visitors can use with ease. A responsive development, it looks great when viewed on all devices: PCs, tablets and mobiles.

This functionality makes it future-proof as the technology evolves. Intergage’s digital marketing team liaised closely with Coles Miller’s own in-house marketing team to create a powerful and compelling campaign involving: extensive content marketing to boost organic search traffic and social media marketing also. Success was immediate.

Within a month of opening, the new Christchurch office was on par with Coles Miller’s other more established offices for numbers of phone enquiries. Intergage continues to work with Coles Miller, increasing enquiries and boosting its return on investment.

Facts & Figures

  • New website 50% increase in sales enquiries in its first month.
  • This was increased to 242.32% as of March 2015.
  • 634.53% ROI  between August 2014 to March 2015.

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