BoxedUpParty, a supplier of a wide range of themed children’s party packages, required a fully responsive, branded e-commerce website to form the central platform for the launch of their new business. This was to be supported by the creation of a blog.
In addition to the website, BoxedUpParty required the design and development of initial brand elements including, logos, fonts, colours, brand values and brand guidelines.
By undertaking brand workshops, developing mood boards and maintaining collaborative interactions with the client, Intergage started by developing the BoxedUpParty logo and initial brand styling. A brand guidelines document was created to ensure consistency of use. This branding was informed by the clients’ target audience, unique selling points and existing experience and expertise.
To form the basis of their communications, Intergage also developed and refined their core brand values which epitomised the ethos of BoxedUpParty. These brand values would form the basis of the messaging on the website.
The primary communication platform for this company was a fully responsive e-commerce website. This was developed incorporating the branding and key messages and including further brand styling through animation and product visuals.
This website was built to offer optimum functionality from desktop to mobile to ensure ease of use for their primary target audience of busy mums.
In order to support this website, a branded blog was designed and built to allow the client to communicate regularly, sharing hints and tips and introducing new product lines.
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