Branding - often described as: "a name, term, design, symbol, or any other feature that identifies a seller's goods or services as distinct to those from other sellers."
All brands, no matter how big or small, need to maintain a consistent brand image. The branding and image of a business is the core representation of an organisation and will highly influence customer attitudes towards the company.
Branding can represent the values of a company whilst giving a brand personality. This is why it is crucial for branding to be consistent throughout all marketing channels, allowing the business to become recognisable and memorable.
Google presents an excellent example of how strong branding can create brand recognition. This is achieved through the thoroughly consistent use of typeface and colouring, allowing the company to be easily recognisable.
Read our quick tips on how to ensure consistent branding and how to position for your customer base.
Branding should be a top priority in order to differentiate yourself from other businesses in a competitive marketplace and give your brand a personality which your audience identifies with.
To do this, you first need to define your brand. If this is something you are finding difficult, why not come along to one of our training courses? Give us a call on 01202 684 009 or contact us online.
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