You can blow your own trumpet as much as you like, but what could be more powerful than a video of your happy customers speaking openly on camera about how great your business is?
The word 'video' sends shivers down the spine of most Marketing and Finance Directors. We all know video production can be fairly expensive and time consuming.
What you need to remember is you're not trying to create the next cinematic masterpiece. Sure, a good looking video is likely to engage more viewers at first but the real gold is in the spoken testimonial.
So if you think you have some great business advocates, or you've recently completed a very successful project, why not ask your customer if they would mind sharing their thoughts on the experience? Here are our top tips:
What's important to remember is this information is useless unless you have a strategy for how you're going to utilise this content.
Are your sales personnel aware of these videos? Are the videos going to be shared publicly?
Give us a call on 01202 684 009 or contact us online to find out more!
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