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5 Top Tips For A Brilliant Video Testimonial

You can blow your own trumpet as much as you like, but what could be more powerful than a video of your happy customers speaking openly on camera about how great your business is?

The word 'video' sends shivers down the spine of most Marketing and Finance Directors. We all know video production can be fairly expensive and time consuming.

What you need to remember is you're not trying to create the next cinematic masterpiece. Sure, a good looking video is likely to engage more viewers at first but the real gold is in the spoken testimonial.

What makes video testimonials so good?

  • They act as a great piece of content for sharing on social media etc.
  • Far more captivating for your audience than a simple, written testimonial.
  • Can be used as a very effective sales tool.
  • If your company is predominantly B2B, the video could be excellent content for them too. A share on their social channels could help your business reach a wider audience.
  • If you're producing it yourself, a video testimonial is a valuable 'touch point' after the sale.

So if you think you have some great business advocates, or you've recently completed a very successful project, why not ask your customer if they would mind sharing their thoughts on the experience? Here are our top tips:

Top tips for making effective video testimonials

  • Get yourself a decent quality camera with video functionality. (We bet someone has one lying around somewhere!)
  • Ask your customer to practice what they're going to say ... but always make sure to record it. This is the best way to capture genuine opinions and to avoid it sounding too scripted.
  • Consider asking a third party to produce the videos for you. This avoids any bias in their response and can promote a very honest and well-rounded testimonial, as well as a professional finish.
  • Always give something back as a goodwill gesture. This process will give a great lasting impression from both parties and could lead to further business.
  • Keep the video short and snappy - no one is going to want to watch more than 3 to 4 minutes.

What's important to remember is this information is useless unless you have a strategy for how you're going to utilise this content.

Are your sales personnel aware of these videos? Are the videos going to be shared publicly?

If you would like to learn more about online content, we offer regular training courses throughout the year, covering topics from Online Strategy and Content Creation to Social Media Strategy.

Give us a call on 01202 684 009 or contact us online to find out more!

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