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5 Reasons Why a Small Business Should Have a Blog

As a small business owner with little time to dedicate to Web marketing, it is understandable to question the importance of setting up and maintaining a blog. Would time be better invested in SEO or perhaps PPC?  Will writing and maintaining a blog actually increase customers and drive sales leads?  The answer is a resounding YES! Blogging has never been easier, nor has there ever been a more economical way to build a Web presence.

Firstly, as a small business, it is crucial that marketing budget is invested wisely. A new Website can cost thousands of pounds and involve time consuming conversations with Web designers. There are many excellent  free blogging platforms that are easy to set up and maintain – with a little time and dedication there is no reason why a small business cannot enjoy the fruits of their blogging labour in terms of increased sales, greater search engine visibility and a better understanding of their customer base.

Here are five reasons to start your blog today:

  • By sharing your expertise through regular blog posts you will establish yourself and your business as a thought  leader and specialist in your field.
  • Blogs can facilitate the spread of your  presence across valuable social media  sites such as Facebook, Twitter and Linked in – an excellent way to build up a Web presence.
  • Blogs can provide real-time feedback from customers and prospects – take time to listen o what your audience is saying and use this information to improve your service.
  • If you follow best practices for SEO then there is no reason why your blog shouldn’t gain search engine presence, putting you infront of prosects at the exact moment that they are searching for your products or services.
  • Use your blog to broadcast new product lines or services with relevant links back to your Website where customers can buy or get in touch.

If you would like to know more about blogging or any other aspect of Web marketing, please call our friendly team at digital marketing agency Intergage on 0845 456 1022.

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