As a small business owner with little time to dedicate to Web marketing, it is understandable to question the importance of setting up and maintaining a blog. Would time be better invested in SEO or perhaps PPC? Will writing and maintaining a blog actually increase customers and drive sales leads? The answer is a resounding YES! Blogging has never been easier, nor has there ever been a more economical way to build a Web presence.
Firstly, as a small business, it is crucial that marketing budget is invested wisely. A new Website can cost thousands of pounds and involve time consuming conversations with Web designers. There are many excellent free blogging platforms that are easy to set up and maintain – with a little time and dedication there is no reason why a small business cannot enjoy the fruits of their blogging labour in terms of increased sales, greater search engine visibility and a better understanding of their customer base.
Here are five reasons to start your blog today:
If you would like to know more about blogging or any other aspect of Web marketing, please call our friendly team at digital marketing agency Intergage on 0845 456 1022.
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