If you don’t have Google Webmaster tools enabled on your site then unfortunately you are missing out on a huge wealth of information that could help to reduce your Web marketing costs and increase your conversion rates. This is a totally free service offered by Google and can help Webmasters to gain an in-depth understanding of how their site is viewed by this massive search engine. There are many many exciting features on offer with Webmaster tools – here are just four simple features that we frequently use at digital marketing agency Intergage.
Firstly, Google Webmaster Tools will show all sorts of errors within a site such as broken links and also links that are driving traffic to an invalid page on your site. Furthermore, Google kindly tells Webmasters which pages it is aware of but have actually been restricted from crawling.
A second incredibly useful feature of Webmaster tools is the option to set site defaults. You can request Google to show pages with or without the www, set geographic targets or even select whether you would like your site images to show up in the enhance image search – Google Image Labeler. Webmasters can also set a custom crawl rate which is incredibly useful if you are keen for certain pages to be visited more frequently.
If you are keen to spring clean your meta descriptions and title tags then Google will helpfully provide a list of URLs that have duplicate title tags or meta descriptions while stating if these pages have too long, or too short titles/descriptions.
If your site has two additional columns of links beneath its natural listings on Google then these can be intricately managed in Google Webmaster tools. Although it is impossible to request which pages you do actually want to add to this section, it is certainly possible to ask that the search engine does not use a sitelink that has already been created.
Sounds good? If you are not already using Google Webmaster Tools then create an account today or simply access it through an existing Google account. If you would like to know more please do not hesitate to call our friendly team today on 0845 456 1022.
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