3D models and animations

Often selling a product relies on communicating the features and benefits of your design elegantly.

	There's nothing quite like seeing something work to promote understanding. It's not always possible to illustrate how some products work in action using video particularly if the product is still at the design stage or works in an environment that isn't best suited to filming. Bringing your design to life using a 3D model in these situations can be an elegant way to illustrate a new technology, an idea or a key selling feature.
Once a 3D model has been created it can be animated to show movement and rotated through 360 degrees in order to aid understanding. 3D Models can be included in videos (click on the example to the right to find out more), used on web pages or PowerPoint presentations. They can be created "freehand" or from CAD files.
	You can bring the 3D models on this page to life by clicking on them. Broadband users should click on the illustrations on the left of the page while those with dial-up connections should click on an image on the right.
Click here to see how Cannon Technologies uses 3D animation to explain the benefits of their "SmartCab" cabinets for computer equipment.